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Skin S.O.S

Blog

Advice, tricks, inspiration, reviews, and more on all things beauty. 

Skin S.O.S

Lauren Ernst

Digging deep into makeup and skincare brands, in order to showcase them to YOU, is what BlaireBeauty loves most. What's even better? Being here to spotlight brands and products that will truly make a difference in your every day. 

Recently, BlaireBeauty discovered a fabulous brand called Amie Skincare. This gem of a line focusses on all things natural to tackle all of your beauty and skincare needs. Best part? All products are affordable, free from harsh chemicals and are incredibly gentle on the skin. Our new favorite product? Amie's Spring Clean Deep Cleansing Mask. This little beauty packs a mean punch when it comes to purifying skin while treating blemishes and impurities. If you love the natural smell and feel of peppermint, you will adore this product. Soft, gentle, and does wonders on the skin. 

BlaireBeauty had the pleasure of asking some of our burning questions to the creator and founder of Amie Skincare, the beautiful Fiona Parkhouse. Check out these incredible answers to our questions. A true inspiration!

  • Question from BlaireBeauty-

How do Amie Skincare products differ from those in the market? What aspects of ingredients were missing from products on the market that inspired you to create your own line?

  • Fiona Parkhouse Response-

Amie Skincare is totally different from the many other products out there aimed at sensitive skin that is experiencing oiliness, blemishes or dryness. Many products tackling oiliness and blemishes, for example, think that using the strongest chemicals is the way to treat the problem. In my view, these chemicals can often make the problem worse, not better. For instance, many facial washes contain sulphates which are soaps (commonly known as sodium lauryl sulphate and sodium laureth sulphate). Soap has a very high pH level which disrupts the natural pH balance of the skin (which is neutral) which is why your skin can feel dry, taut and itchy after using a soap-based wash.
At Amie we used naturally based cleansing agents derived from coconut which are gentler and just as effective.
I also wanted to create a range that was genuinely natural and contained a high level of naturally derived ingredients (on average, ours are 95% natural).

  • Question from BlaireBeauty-

As the seasons change, what should beauties keep in mind when looking for skincare products?

  • Fiona Parkhouse Response-

You are right, the weather does have an impact on our skin. The key for me is to use a good cleansing and moisturising regime every day. Our best-selling facial wash, Morning Clear, is nourishing and moisturising as well as cleansing. It contains 15% moisturisers which is why skin is left soft and conditioned after use. This makes it ideal to use in the winter when the weather is cold and harsh as well as in the summer when the heat can dry out our skin.

It is also important to use the right moisturiser that’s created with your skin-type in mind. At Amie we have our wonderful rose-based Morning Light Hydrating Daily Moisturiser for normal/dry-dry skins and our award-winning Morning Dew Matte-Finish Moisturiser with orange and lemon blossom which is light, hydrating yet controls oiliness and shine, leaving skin mattified and soft.

What wonderful responses and insight into an incredible skincare company. 
Stay with us, as we post additional questions and answers from Fiona. What a spectacular conversation!

Enjoy your day, gorgeous!
B xo